Experience really helps. Of the many properties for sale, only one can be the best value. Kent often tells buyers, "You can't just look at what is there; you have to be able to see what is not there." For some basics of farmland investing, read Kent's article "Invest in Farmland -- Me?"
Analysis: projected return on investment, detriments to value and the estimated cost to cure them, specialty crop opportunities, cash flow and tax considerations ... all are important to the land buyer.